The Allocation Desk

Stay current between quarterly reports, understand what drives our sector views, and question the assumptions behind the research.

We're not summarizing the market. We're showing you the underwriting behind our own calls.

See Our Prior Representative Issue
$175$1,680 / month/ year
Monthly subscription$140/month · Save 20% vs. monthly
Includes the Quarterly Cross-Asset Report and all subscriber benefits below.
Early access includes the full Q2 report, existing TAMs, and weekly charts. Q3 is added automatically on release.
Start Monthly · $175/moStart Annual · $1,680/yr

Monthly plans have a one-month minimum; cancel anytime to stop future renewals. All sales are final - no refunds. Reports and materials are for subscriber use only and may not be redistributed.Annual plans cover a full year with no early cancellation. All sales are final — no refunds. Reports and materials are for subscriber use only and may not be redistributed.

Cross-Asset Report
The full quarterly report covering 10 real estate sectors. Far deeper than the representative issue.
Sector-by-sector outlook and positioning across all 10 sectors
Cap-Rate Alpha rankings: expected return above the risk hurdle
Supply, demand, and pricing data with supporting charts
Key risks and the evidence that would change our view
Quarterly10 sectors
Cross-Asset Briefing & Live Q&A
Sit down with William McSweeney to unpack our latest sector views, stress-test the assumptions behind them, and raise what evidence would need to show up to change our outlook.
Quarterly
The Allocation Memo · Full Workbook
The complete research base behind every call we make: sector deep dives, the data and assumptions underlying our TAM estimates, and the supporting tables, updated as new findings come in. Early access includes the full Q2 cross-asset report, existing TAMs, and weekly charts, with Q3 added on release.
Ongoing
Sector Brief · Steuart AI
A focused read on what moved in the sector that month, the risks worth watching, and what it means for how you allocate and underwrite.
Monthly
Chart
One chart, one market development, and a clear read on whether it supports or challenges our current sector outlook, delivered between quarterly reports so you're never working from stale data.
Weekly
Subscriber Introduction
Meet the EM Capital team, share your firm's research priorities, and learn about our subscription and project services.
30 min

For research needs beyond the subscription, we work directly with your team to support the specific questions and deadlines you're working against.

Book Your Introductory Call

Individual research consultations, custom briefs, and project-specific analysis are available through separate paid engagements.

Monthly billing carries a one-month minimum with cancellation stopping future renewals; annual billing runs for the full term with no early cancellation. All purchases are final and non-refundable. Reports, data, and other subscriber materials are licensed for the subscriber's internal use only and may not be redistributed.

Elite Broker Blogs

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A Discount to NAV Still Needs Underwriting

A Discount to NAV Still Needs Underwriting

A Discount to NAV Still Needs Underwriting ...more

Capital Allocation ,Contrarian Analysis &Asset

September 23, 2026•13 min read

A Performing Loan Can Still Fail the Refinance Test

A Performing Loan Can Still Fail the Refinance Test

A Performing Loan Can Still Fail the Refinance Test ...more

Capital Allocation ,Asset

September 23, 2026•9 min read

The CPI Print Will Not Set Your Cap Rate

The CPI Print Will Not Set Your Cap Rate

The federal funds rate has fallen 175 basis points since September 2024. The 10-year Treasury has risen 112 basis points over the same period. If lower rates were supposed to compress cap rates, the... ...more

Capital Allocation ,Contrarian Analysis &Asset

September 10, 2026•11 min read

New Four funds. Three allocations. One client constraint. Post

New Four funds. Three allocations. One client constraint. Post

Why the balanced case gives JLL 50%, EQT 30%, Cottonwood 20%, and FS 0% ...more

Capital Allocation ,Asset

September 07, 2026•7 min read

You Don’t Need to Predict an AI Crash to Have an AI ProblemNew Blog Post

You Don’t Need to Predict an AI Crash to Have an AI ProblemNew Blog Post

Don’t Need to Predict an AI Crash to Have an AI Problem ...more

AI

September 03, 2026•14 min read

A $10.5 Billion Deal in an Underweight Sector

A $10.5 Billion Deal in an Underweight Sector

In May, EM Capital’s published Q2 model placed self-storage in Underweight: a 5.33% entry cap, a 6.8% forward unlevered return, a 9.5% hurdle, and negative 2.7 percentage points of Cap-Rate Alpha. ...more

Capital Allocation ,AI &Asset

September 02, 2026•8 min read